At MoveAssist, our aim is to develop and implement high quality software products and to provide exceptional service and support to our clients. Developing software is a passion at MoveAssist. We have been creating unique solutions for all aspects of global mobility since we started out in 1997. Our people have been behind some of the most significant technological innovations in global mobility and our products have been developed alongside industry experts to ensure they are relevant, functional and deliver real value to the businesses that use them. We constantly re-evaluate our applications in response to changes in the market. This ability to evolve and adapt maintains our position as the most innovative software provider in global mobility.


Green flag


MoveAssist was founded by Robby Wogan to provide support for the moving software he had developed over the previous five years

Green flag


Development began on 'MoveManager', the first web-based system for international movers

Pink flag


ReloAssist, a new web-based product for relocation managers and DSPs is released.

Blue flag


Development starts on mai-assignment, an assignment management system for in-house mobility teams

Yellow flag


MAIA, the first global mobility chatbot, is released and wins the 'Re:Locate' technological innovation award, 10 years after ReloAssist won the same award.

Blue flag


mai-assignment version 2 is released with a new user interface and enhanced security features.


Robby Wogan


Robby trained as a computer programmer in Dublin, Ireland and began developing software in the late 1970s, specializing in software for the international moving & relocation industries. He has developed software for some of the biggest global companies in this sector. He pioneered the development of one of the earliest e-commerce platforms in the industry, and he later created the first web-based application for the moving industry. In recent years, Robby has migrated from coding and development to product concept and design. With a passion for technology and the Global Mobility industry, Robby actively participates and presents at many global conventions & conferences.

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Guy Smith

Strategic Lead

Guy is responsible for shaping the strategic direction of the product with clients and new markets. He is regarded as a leading global mobility specialists and expert in his field. He has 20 years’ experience during which he has led in-house corporate mobility programmes for major multi-national organisations including PwC, Tesco, UBS and Goldman Sachs. He specialises in assignment compensation and transformation work. Guy was part of the core team that developed mai-assignment, providing subject and industry expertise to complement the significant technology expertise within the team.

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Industry participation

MoveAssist is an active member of the following associations:

  • Official expat academy logo
  • Official international association of movers logo
  • Official eura relocation logo
  • Official worldwide erc logo